Share NeuroFocus Europe’s Brainwave-based Study Reveals Best Strategies for Campaigns’ Final Push; Gender Differences May Dictate the Outcome Press Release Source: NeuroFocus Inc. On Tuesday May 4, 2010, 12:27 pm EDT LONDON, May 4 /PRNewswire/ — Core Recommendations: Optimum strategies for campaigns to appeal to female voters: Brown: rally women around “I care more than [...]
The foods you prefer, the music you like or whether you think David Hasselhoff is a really good singer or an insane reality tv judge who makes awesome youtube vides, are likely influenced by 'imprints' embedded in your unconscious mind.
Decisions are made from the subconscious (limbic and reptilian) mind. In order to improve your ability to sell to your customer, you need to speak the language of his/her subconscious. This area of the brain is visual, emotional...
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Share A pioneer in a “dangerously hot research area,” Drazen Prelec peers into the human brain while it makes decisions. In his corner of the new field of neuroeconomics, Prelec uses a functional magnetic resonance imaging (fMRI) machine to scan minds pondering the pros and cons of purchasing and selling products like Godiva chocolate and [...]
Share The purpose of this post is two-fold: To further our discussion on the physiology and functioning of the brain, so as to help you better understand how it works, such that your marketing efforts might be enhanced. To revoke an apology I made 15 yrs ago to an ex-girlfriend Picture it: 15 yrs back, [...]
Dr. Rapaille is one of the early practicioners of neuro-marketing. He works with an overwhelming percentage of fortune 100 companies, adapting his approach of marketing to the Reptilian Brain by understanding a product's context within a given culture.
Share This post is being reprinted from my original post over at the 3Brain Marketing Facebook Group (on 02/09/10) regarding Google’s Super Bowl ad and how fine a Neuromarketingexample it was. UPDATE: See the EEG (Electroencephalography) Results (below) of Tests Conducted by Sands Reasearch During the 2010 Superbowl, Confirming our Hypothesis. For the non-football fans (i’m [...]
The goal of this group will be to impart some of the theories/practices/information behind my company's (BitFin) proprietary 3Brain Marketing approach.
Thursday, May 13, 2010
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