In this neuromarketing video, Martin Lindstrom (of Buyology) demonstrates the effect of marketing during the retail shopping experience. With a volunteer wired to an EEG cap, Martin and Sands Research is able to measure cognitive and emotional brain responses to products, displays, pricing strategies and more.
Monday, July 19, 2010
…In any event, we have (along with many others in recent years) been proclaiming the virtues of Neuromarketing and the need to better understand the unconscious and emotional factors that influence your customers.
Friday, June 11, 2010
Open up today’s edition of your newspaper, there’s no shortage of “bad” advertising. BAD in the sense that the advertiser is quite likely not getting the best return on his investment. BAD because the advertiser/advertising agency spent a lot of time trying to make his offer SOUND good…
Wednesday, June 2, 2010
If you’re not into soccer you’re probably as excited about the World Cup as nudists are about winter… however, you just have to appreciate what Nike did for their “Write the Future” commercial. This to me, is another great example of neuromarketing. Three full minutes of soccer superstars…
Tuesday, May 18, 2010
Whether you smoke or not, you quite likely have encountered the above warning on cigarette packs. The very sobering truth – smoking can lead to death. 500,000 people die from cancer each year due to cigarettes and the CDC reports that 1 in 5 Americans adults (46 million) are…
Thursday, April 15, 2010
Decisions are made from the subconscious (limbic and reptilian) mind. In order to improve your ability to sell to your customer, you need to speak the language of his/her subconscious. This area of the brain is visual, emotional…
Thursday, April 1, 2010
Seth Godin does a great lecture on the Lizard Brain (Reptilian Brain) and how it affects your decision making process. Great video for Neuromarketers and those interested in Neuromarketing, trying to understand how the brain works.
Tuesday, March 9, 2010
Share The purpose of this post is two-fold: To further our discussion on the physiology and functioning of the brain, so as to help you better understand how it works, such that your marketing efforts might be enhanced. To revoke an apology I made 15 yrs ago to an ex-girlfriend Picture it: 15 yrs back, [...]
Thursday, February 25, 2010
Share This post is being reprinted from my original post over at the 3Brain Marketing Facebook Group (on 02/09/10) regarding Google’s Super Bowl ad and how fine a Neuromarketingexample it was. UPDATE: See the EEG (Electroencephalography) Results (below) of Tests Conducted by Sands Reasearch During the 2010 Superbowl, Confirming our Hypothesis. For the non-football fans (i’m [...]
Monday, August 23, 2010
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