A Neuromarketer’s Presentation Advice
A.K. Pradeep, founder and chief executive of NeuroFocus, says that how you display visual information will enhance—or detract from—the effectiveness of your overall message
Archive | NeuroNews
Neuromarketing the 2010 Elections: Scoring Campaign Ads
Monday, November 8, 2010
One of the questions raised by our story yesterday–How Neuromarketers Tapped the Vote Button in Your Brain to Help the GOP Win the House–is how, exactly, neuromarketing works. Darryl Howard, the founder of Attractor Pattern Research and a consultant for two Republican winners in this week’s elections, agreed to share specific examples of his work, which you’ll see below.
Does your brain get in the way of financial success?
Monday, October 18, 2010
Share – Patricia Lovett-Reid, TD Waterhouse, and Dr. Ravi Menon, world-renowned neuroimager, offer advice to investors on conquering their instincts and investing the rational way – TORONTO, Oct. 12 /CNW/ – Why can some people risk a year’s salary based on an investment tip they receive from a friend, while others are too nervous to [...]
Seat of Religious Feelings Located in the Right Brain
Sunday, October 17, 2010
Share Within the past decade, a great deal of neurological research has been focused on finding the specific areas of the brain responsible for feelings of religiosity, spirituality, or transcendence. While there is no simple, direct correlation between a pinpoint locale in the brain and belief in a “higher power” – no clear-cut “God spot” [...]
NeuroFocus Announces NeuroStandards
Tuesday, October 12, 2010
Share Criteria Designed to Offer Six Sigma and Total Quality Management Level Practices for Companies Seeking Scientifically Precise Neuromarketing Results NEW YORK, NY – September 29, 2010 – NeuroFocus, the world’s largest neuromarketing company, today announced NeuroStandards™, the first and only set of scientifically-sound principles for conducting EEG-based, full-brain measurements intended for application to market [...]
For neurons to work as a team, it helps to have a beat
Monday, October 11, 2010
Share When it comes to conducting complex tasks, it turns out that the brain needs rhythm, according to researchers at the University of California, Berkeley. Specifically, cortical rhythms, or oscillations, can effectively rally groups of neurons in widely dispersed regions of the brain to engage in coordinated activity, much like a conductor will summon up [...]
How they make those adverts go straight to your head
Thursday, October 7, 2010
Share (CNN) — Audience testing has been used for decades to judge how well a film or product will be received, but proponents of an emerging field called “neuromarketing” hope it can provide hitherto unseen insight into the minds of consumers. The area of research was started by Princeton University academic Uri Hasson. Called neurocinematics [...]
Disrupting your schema
Sunday, September 26, 2010
Share What does it take to get your attention? The thing to remember is that the human brain is designed to not think. It is actually wired to remain in a static state enabling it to reserve its information processing power for emergencies or survival. To help us remain in a static state we use [...]
Our unhappiness affects our economic status
Thursday, September 23, 2010
Share Back in June, I wrote a column explaining why life is better today than ever before. I provided facts and figures, suggested a book called “The Rational Optimist” by Matt Ridely, and even quoted Adam Smith who believed that international trade (globalization) promoted benevolence and, thus, a healthier society. Perhaps education and affluence do [...]
Moments of genius are not sudden but result from long conscious work
Tuesday, September 14, 2010
Share London, Sep 14 (ANI): Great moments of genius-the so-called “Aha!” moments-don’t happen in mere seconds. Instead it takes a great deal of conscious work to come up with a creative solution to a difficult problem, says a new book. In the lively book, Andrew Robinson says moments of genius are just anecdotal and has [...]
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Thursday, November 11, 2010
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