Mind Games – Neuromarketing on ABC News
Do advertisers know more about what you like, then you do? Dr. Pradeep and NeuroFocus moving the field of neuromarketing into the spotlight.
Archive | Media
VIDEO: Jill Bolte Taylor’s stroke of insight
Wednesday, January 5, 2011
Jill Bolte Taylor got a research opportunity few brain scientists would wish for: She had a massive stroke, and watched as her brain functions — motion, speech, self-awareness — shut down one by one. An astonishing story.
Oxytocin in the Brain and It’s Role in Creating Trust
Thursday, November 11, 2010
Oxytocin is another brain chemical that has received a greater spotlight in recent years. Neuroeconomics researcher Paul Zak talks about oxytocin’s role in creating trust in the brain.
The Subconscious Drivers That Motivate Us At Work and At Home – Daniel Pink
Wednesday, October 27, 2010
Daniel H. Pink is the author of a number of provocative bestselling books on the changing world of work. This animation is based on his talk about the factors that motivate us at home and at work.
How Neuroscience Will Change the World
Monday, October 25, 2010
Does free will have a place in the neuromarketing revolution? Is mankind poised to drastically reshape our ability to read and control the brain? Does the government have a role in helping this fledgling science flourish?
VS Ramachandran: Mirror neurons and human empathy – We are all connected
Monday, October 25, 2010
Leading cognitive researcher VS Ramachandran talks about mirror neurons in the human brain and the inner workings of human empathy.
Neuromarketing Through Social Networking
Monday, August 30, 2010
Giving your customers an opportunity to have a say in your product through social media has shown to boost oxytocin release, helping to build trust between your customer and your brand.
Neuromarketing: Inside the Brain of a Shopper
Monday, August 23, 2010
In this neuromarketing video, Martin Lindstrom (of Buyology) demonstrates the effect of marketing during the retail shopping experience. With a volunteer wired to an EEG cap, Martin and Sands Research is able to measure cognitive and emotional brain responses to products, displays, pricing strategies and more.
How EEG is used to measure the speed of activity in different parts of the brain
Tuesday, July 13, 2010
Professor Richard Silberstein, CEO of Neuro-Insight talks about the emergence of neuromarketing and the role EEG (Electroencephalography) in measuring the speed of activity in different areas of the brain.
“If It Feels Good Do It” : Using Neuromarketing to Go Beyond
Thursday, June 10, 2010
“If It Feels Good Do It” : Using Neuromarketing to Go Beyond Click-Through: the Emerging Understanding of the Links Between Biometric Measures and Consumer Response to Media, presented by André Marquis.
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Thursday, February 10, 2011
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