3BrainMarketing

Pantene Shampoo – neuroMarketing to Your ‘Heart’, to Get to Your Scalp

Back in February we covered one of the first major brands to publicly announce their foray into neuromarketing (see the article here: “Campbell’s Soup Just Lost its Spoon)”. Using results from biometric and neurological tests, Campbell’s Soup overhauled…

Emotion + Cognition = Impact!

Open up today’s edition of your newspaper, there’s no shortage of “bad” advertising. BAD in the sense that the advertiser is quite likely not getting the best return on his investment. BAD because the advertiser/advertising agency spent a lot of time trying to make his offer SOUND good…

The World Cup of Neuromarketing TV Commercials, by Nike

If you’re not into soccer you’re probably as excited about the World Cup as nudists are about winter… however, you just have to appreciate what Nike did for their “Write the Future” commercial. This to me, is another great example of neuromarketing. Three full minutes of soccer superstars…

Subliminal Advertising & Cowboys Dancing in Your Head

Whether you smoke or not, you quite likely have encountered the above warning on cigarette packs. The very sobering truth – smoking can lead to death. 500,000 people die from cancer each year due to cigarettes and the CDC reports that 1 in 5 Americans adults (46 million) are…

Clotaire Rapaille & the Reptilian Brain – 60 Minutes Interview

Why do we buy the things we by? Dr. Clotiare Rapaille believes he has the answer and it’s locked in our reptilian brains. He seeks to understand the cultural imprint. Dr. Rapaille is one of the early practicioners of neuromarketing…

Another Lesson in NeuroAdvertising by Evian Water

Decisions are made from the subconscious (limbic and reptilian) mind. In order to improve your ability to sell to your customer, you need to speak the language of his/her subconscious. This area of the brain is visual, emotional…

Google’s Fine Example of Neuromarketing

Share This post is being reprinted from my original post over at the 3Brain Marketing Facebook Group (on 02/09/10) regarding Google’s Super Bowl ad and how fine a Neuromarketingexample it was. UPDATE: See the EEG (Electroencephalography) Results (below) of Tests Conducted by Sands Reasearch During the 2010 Superbowl, Confirming our Hypothesis. For the non-football fans (i’m [...]

Don’t Eat the Chihuaua!!!

Share gecko. A caveman. A talking duck. A Gordita Loving Chihuaua – what’d they all have in common? Well apart from the obvious of course, that we want em all as pets.. but it’s that they’ve all made people ask, what the f#%k is wrong with these people, i have no idea what they’re trying [...]

NLP Mirroring & the Sisterhood of the Travelling Pants

Human beings naturally and subconsciously seek out those with whom they have most in common.

Capt. Caveman’s Enchanting Eyes (…just read it!)

Consider carefully the goal of your advertising, proposal or presentation when using pictures of people, pictures of faces.