Seth Godin does a great lecture on the Lizard Brain (Reptilian Brain) and how it affects your decision making process. Great video for Neuromarketers and those interested in Neuromarketing, trying to understand how the brain works.
Tuesday, March 9, 2010
Share The purpose of this post is two-fold: To further our discussion on the physiology and functioning of the brain, so as to help you better understand how it works, such that your marketing efforts might be enhanced. To revoke an apology I made 15 yrs ago to an ex-girlfriend Picture it: 15 yrs back, [...]
Thursday, February 25, 2010
Share This post is being reprinted from my original post over at the 3Brain Marketing Facebook Group (on 02/09/10) regarding Google’s Super Bowl ad and how fine a Neuromarketingexample it was. UPDATE: See the EEG (Electroencephalography) Results (below) of Tests Conducted by Sands Reasearch During the 2010 Superbowl, Confirming our Hypothesis. For the non-football fans (i’m [...]
Thursday, February 18, 2010
For its cream of potato soup, Campbell’s moved its distinctive white-on-red logo from the top of the package to the bottom so as not to distract attention from the soup itself, which was moved to the center of the package and put in a less formal bowl.
Tuesday, February 16, 2010
Our entire 3Brain Marketing approach is rooted in a now, research proven model of how the brain is structured and why certain human behavior traits exist. The model is that of the “Triune Brain” and the neuroscientist who proposed it is Paul MacLean.
Saturday, February 6, 2010
Share Odds are you’re pretty bad at remembering names. Sometimes it’s embarrassing. The fact is, if you’re in Marketing, if you provide a service of some kind or simply want to improve your people skills – it is essential that you remember your customer’s names. Here’s the problem. You’ve been trying to remember a ‘name’ [...]
Saturday, February 6, 2010
The goal of this group will be to impart some of the theories/practices/information behind my company’s (BitFin) proprietary 3Brain Marketing approach.
Thursday, April 1, 2010
0 Comments