3BrainMarketing

The Dangers of Kung-Fu and the Images that Create our reality

“Your words mean nothing to me!!!” she screamed, throwing the glass in her one hand while forcefully pulling away the other from my grasp. She didn’t care that her drink spilled all over her paper… the paper she spent the last three hours laboring over. The paper she was so very proud of.

NEWS HIGHLIGHT: Making Ads That Whisper to the Brain

In this article the New York Times covers the new and exciting field of neuromarketing. NeuroFocus is one of the leading providers on neuromarketing research and services. Its CEO, A.K. Pradeep has become the unofficial evangelist of neuromarketing.

News Highlight: The key to a woman’s happiness? Oxytocin

Friendship, a romantic relationship and lots of sex may be one of the keys to making women happy, concludes a study presented at the meeting of the Society for Neuroscience.

Oxytocin in the Brain and It’s Role in Creating Trust

Oxytocin is another brain chemical that has received a greater spotlight in recent years. Neuroeconomics researcher Paul Zak talks about oxytocin’s role in creating trust in the brain.

A Neuromarketer’s Presentation Advice

A.K. Pradeep, founder and chief executive of NeuroFocus, says that how you display visual information will enhance—or detract from—the effectiveness of your overall message

Neuromarketing the 2010 Elections: Scoring Campaign Ads

One of the questions raised by our story yesterday–How Neuromarketers Tapped the Vote Button in Your Brain to Help the GOP Win the House–is how, exactly, neuromarketing works. Darryl Howard, the founder of Attractor Pattern Research and a consultant for two Republican winners in this week’s elections, agreed to share specific examples of his work, which you’ll see below.