3BrainMarketing

Neuromarketing Lessons from 8 Jackass-es

Share In preparation for the movie Jackass 3D I spent 4 hours last weekend in training by practice watching Jackass 1 & 2. I may have over-trained as my abs still ache from successive sets of belly laughs. It actually hurts way more than it did the last time I over-trained, back in 2004 when [...]

The Subconscious Drivers That Motivate Us At Work and At Home – Daniel Pink

Daniel H. Pink is the author of a number of provocative bestselling books on the changing world of work. This animation is based on his talk about the factors that motivate us at home and at work.

How Neuroscience Will Change the World

Does free will have a place in the neuromarketing revolution? Is mankind poised to drastically reshape our ability to read and control the brain? Does the government have a role in helping this fledgling science flourish?

VS Ramachandran: Mirror neurons and human empathy – We are all connected

Leading cognitive researcher VS Ramachandran talks about mirror neurons in the human brain and the inner workings of human empathy.

Brain Gap: NeuroFocus Study Reveals What Went Wrong With the Gap’s New Brand Logo

World’s largest neuromarketing company applied neuroscience knowledge to discover the subconscious reasons beneath the consumer backlash of the GAP Logo Redesign.

Does your brain get in the way of financial success?

Share – Patricia Lovett-Reid, TD Waterhouse, and Dr. Ravi Menon, world-renowned neuroimager, offer advice to investors on conquering their instincts and investing the rational way – TORONTO, Oct. 12 /CNW/ – Why can some people risk a year’s salary based on an investment tip they receive from a friend, while others are too nervous to [...]

Seat of Religious Feelings Located in the Right Brain

Share Within the past decade, a great deal of neurological research has been focused on finding the specific areas of the brain responsible for feelings of religiosity, spirituality, or transcendence. While there is no simple, direct correlation between a pinpoint locale in the brain and belief in a “higher power” – no clear-cut “God spot” [...]

NeuroFocus Announces NeuroStandards

Share Criteria Designed to Offer Six Sigma and Total Quality Management Level Practices for Companies Seeking Scientifically Precise Neuromarketing Results NEW YORK, NY – September 29, 2010 – NeuroFocus, the world’s largest neuromarketing company, today announced NeuroStandards™, the first and only set of scientifically-sound principles for conducting EEG-based, full-brain measurements intended for application to market [...]

For neurons to work as a team, it helps to have a beat

Share When it comes to conducting complex tasks, it turns out that the brain needs rhythm, according to researchers at the University of California, Berkeley. Specifically, cortical rhythms, or oscillations, can effectively rally groups of neurons in widely dispersed regions of the brain to engage in coordinated activity, much like a conductor will summon up [...]

How they make those adverts go straight to your head

Share (CNN) — Audience testing has been used for decades to judge how well a film or product will be received, but proponents of an emerging field called “neuromarketing” hope it can provide hitherto unseen insight into the minds of consumers. The area of research was started by Princeton University academic Uri Hasson. Called neurocinematics [...]