A A
RSS

Archive | September, 2010

Disrupting your schema

Sunday, September 26, 2010

0 Comments

Share What does it take to get your attention? The thing to remember is that the human brain is designed to not think. It is actually wired to remain in a static state enabling it to reserve its information processing power for emergencies or survival. To help us remain in a static state we use [...]

Our unhappiness affects our economic status

Thursday, September 23, 2010

0 Comments

Share Back in June, I wrote a column explaining why life is better today than ever before. I provided facts and figures, suggested a book called “The Rational Optimist” by Matt Ridely, and even quoted Adam Smith who believed that international trade (globalization) promoted benevolence and, thus, a healthier society. Perhaps education and affluence do [...]

Branding Lessons 101 – via Twitter!

Thursday, September 16, 2010

0 Comments

Branding Lessons 101 – via Twitter!

I’ve read many a good review of Twitter’s new interface but I want to fawn instead over its launch video. The ‘New Bird’ ad immediately reminded me of Google’s ‘Parisian Love’ Superbowl entry (see related review/man-crush here) – in fact, the storyline wasn’t even too far a departure from Google…

Moments of genius are not sudden but result from long conscious work

Tuesday, September 14, 2010

0 Comments

Share London, Sep 14 (ANI): Great moments of genius-the so-called “Aha!” moments-don’t happen in mere seconds. Instead it takes a great deal of conscious work to come up with a creative solution to a difficult problem, says a new book. In the lively book, Andrew Robinson says moments of genius are just anecdotal and has [...]

Cognitive Fluency, Pop-Tarts & Marketing

Thursday, September 9, 2010

6 Comments

Cognitive Fluency, Pop-Tarts & Marketing

Share Have you been grocery shopping, tried to buy high fiber, low sugar cereal only to get frustrated because there are so many options? So frustrated you buy pop-tarts instead – have it for breakfast, then feel guilty because you went off of your diet. You turn to food to treat your guilt. You have [...]

Brain imaging monitors effect of movie magic

Thursday, September 9, 2010

0 Comments

Share CRASH! A deafening roar and the cinema screen explodes with light. The scene is certainly startling, but is this movie stirring up the right emotional reactions deep down? Rather than ask your opinion, it’s now possible to cut out the middleman and go straight to your brain for the verdict. This new approach, known [...]



Subscribe to 3Brain Marketing

3Brain Twitter Feed


-->