3BrainMarketing

Neuromarketing Through Social Networking

Giving your customers an opportunity to have a say in your product through social media has shown to boost oxytocin release, helping to build trust between your customer and your brand.

Do You Understand the Words that Are Coming Out of My Mind?

Share The mind thinks not in terms of language and words but pictures, feelings and metaphors. Decisions are born from the struggle between the conscious and unconscious minds with the unconscious often winning this battle. If you frequent this blog, you might note previous pieces on the role of cultural perceptions, consumer emotions, memories and [...]

Neuromarketing: Inside the Brain of a Shopper

In this neuromarketing video, Martin Lindstrom (of Buyology) demonstrates the effect of marketing during the retail shopping experience. With a volunteer wired to an EEG cap, Martin and Sands Research is able to measure cognitive and emotional brain responses to products, displays, pricing strategies and more.

The Dragon or the Unicorn – Emotions & your Decision Making Process

Antonio Damasio, noted researcher and professor of neuroscience at USC, explains how emotions are integral to decision-making. He discusses his experiences working with people with brain damage who are unable to decide things as simple as where to go to dinner.

When Others Drink, Your Genes May Lead You to Join Them

Share FRIDAY, July 30 (HealthDay News) — Genetics may determine to what extent you’re swayed by the alcohol consumption of people around you, new research suggests. A study published in a recent issue of Psychological Science found that people with a particular genetic profile are far more likely than others without the gene to drink [...]

New Scientist + NeuroFocus = Neuromarketing

Share Which Magazine Cover Would You Pick? UPDATE: The Results Are In! Earlier in August we covered the recent application of NeuroFocus‘ Neuromarketing technology in testing mutliple cover designs for New Scientist Magazine. As you may recall, New Scientist wanted to see whether neuromarketing could actually affect a change in newstand sales. The Results – [...]