3BrainMarketing

Neuromarketing: Mind Control or Breakthrough Marketing?

Share Can marketers develop better products, advertising, or marketing messages by analyzing people’s cognitive, sensorimotor and affective responses to marketing stimuli? Proponents of Neuromarketing, an emerging field that mixes cognitive science and marketing, thinks so. In Neuromarketing, researchers use a variety of measurement tools (MRI, EEG, heart & respiratory ratse and galvanic skin responses) to [...]

Measuring the Buying Brain

NeuroFocus is a world leader in Neuromarketing research and application. In his forthcoming book (the buying brain) CEO Dr. A.K. Pradeep shares some of his secrets for selling to the subconscious.

Neuromarketing Lessons from a Rodent

…In any event, we have (along with many others in recent years) been proclaiming the virtues of Neuromarketing and the need to better understand the unconscious and emotional factors that influence your customers.

How EEG is used to measure the speed of activity in different parts of the brain

Professor Richard Silberstein, CEO of Neuro-Insight talks about the emergence of neuromarketing and the role EEG (Electroencephalography) in measuring the speed of activity in different areas of the brain.

Pantene Shampoo – neuroMarketing to Your ‘Heart’, to Get to Your Scalp

Back in February we covered one of the first major brands to publicly announce their foray into neuromarketing (see the article here: “Campbell’s Soup Just Lost its Spoon)”. Using results from biometric and neurological tests, Campbell’s Soup overhauled…