3BrainMarketing

Sleep on it: Dreams help solve day’s problems

Share The slumbering mind might not seem like an apt tool for any critical thinking, but humans can actually solve problems while asleep, researchers say. Not only that, but one purpose for dreaming itself may be to help us find solutions to puzzles that plague us during waking hours. Dreams are highly visual and often [...]

Social Media Increases “Cuddle” Chemical Production in the Brain

Share Sometimes referred to as the “cuddle” chemical, oxytocin — a hormone produced in the brain — stimulates feelings of trust and security, reduces anxiety levels and may even produce positive sexual side effects. It sounds like a miracle drug, so how does one get their hands on it? Perhaps, simply by tweeting. Fast Company [...]

Understanding the Financial Brain: the Goal of Neuroeconomics

Share When confronted with an economic or financial decision, how does our brain function and what makes it react in a particular way? Do we know the real underlying underpinnings of the financial brain? Is it careful? Is it logical? Or is it emotional? We still do not have any definitive answers. In the past [...]

Emotion + Cognition = Impact!

Open up today’s edition of your newspaper, there’s no shortage of “bad” advertising. BAD in the sense that the advertiser is quite likely not getting the best return on his investment. BAD because the advertiser/advertising agency spent a lot of time trying to make his offer SOUND good…

“If It Feels Good Do It” : Using Neuromarketing to Go Beyond

“If It Feels Good Do It” : Using Neuromarketing to Go Beyond Click-Through: the Emerging Understanding of the Links Between Biometric Measures and Consumer Response to Media, presented by André Marquis.

How Pleasure Works

Share Man is the only animal that likes Tabasco sauce. Women are drawn to more masculine male faces when they are ovulating. When asked, people say they will pay good money for a sweater worn by George Clooney, but a third less if it has been sterilised. The great violinist Joshua Bell made only $32 [...]

Study: alcohol companies target young drinkers through social media

Share Alcohol companies are marketing to younger drinkers through ad campaigns with more social media, according to a report released last week. The report, put out by the Center for Digital Democracy and the Berkeley Media Studies Group, said in one example, Heineken targeted Puerto Rican youth in a new digital marketing campaign. The end [...]

The World Cup of Neuromarketing TV Commercials, by Nike

If you’re not into soccer you’re probably as excited about the World Cup as nudists are about winter… however, you just have to appreciate what Nike did for their “Write the Future” commercial. This to me, is another great example of neuromarketing. Three full minutes of soccer superstars…