3BrainMarketing

How Marketers Should Appeal to Men

Male Consumers Seek Powerful Image
Men and women are different biologically, psychologically and socially. Deutsch advises that men live in the “now.” They are concrete thinkers that like to consummate and complete what they set out to do.” Men are interested in power and in looking good, even more than being good.

NeuroFocus’ Andrew Pohlmann: Neuromarketing Study Provides Direct Marketers Insight on Consumers

Share It’s time for marketers to put on their thinking caps, because members of the newest study from NeuroFocus have already donned theirs. And what researchers found while monitoring the subjects’ brainwaves may interest marketers who are trying to decide how to allocate their marketing spend between brand and direct. Social media is giving mass [...]

Want to keep your wallet? Carry a baby picture

Share What would you do if you found a wallet on the street? Leave it? Take it to a police station? Post it back to the owner? Keep it, even? The answer, scientists have found, depends rather more on evolution than morality. When faced with the photograph of the baby people were far more likely [...]

Keith Barry Does Brain Magic – NeuroCool!

About the Video:
First, Keith Barry shows us how our brains can fool our bodies — in a trick that works via podcast too. Then he involves the audience in some jaw-dropping (and even a bit dangerous) feats of brain magic.

Clotaire Rapaille & the Reptilian Brain – 60 Minutes Interview

Why do we buy the things we by? Dr. Clotiare Rapaille believes he has the answer and it’s locked in our reptilian brains. He seeks to understand the cultural imprint. Dr. Rapaille is one of the early practicioners of neuromarketing…

Another Lesson in NeuroAdvertising by Evian Water

Decisions are made from the subconscious (limbic and reptilian) mind. In order to improve your ability to sell to your customer, you need to speak the language of his/her subconscious. This area of the brain is visual, emotional…

Quieting Your Lizard Brain by Seth Godin

Seth Godin does a great lecture on the Lizard Brain (Reptilian Brain) and how it affects your decision making process. Great video for Neuromarketers and those interested in Neuromarketing, trying to understand how the brain works.