3BrainMarketing

What Do You Think of the New 3Brain Marketing Logo?

We’re working to redesign our 3Brain Marketing logo. What are your thoughts?

How EEG Is Used for Neuromarketing Applications

Electroencephalography (EEG) is the recording of electrical activity along the scalp produced by the firing of neurons within the brain. Along with eye tracking, and GSR (galvanic skin response), EEG has become one of the core tools in the application of neuromarketing.

VS Ramachandran on Your Mind

Share One of my favorite speakers on the topic of neuroscience is V.S. Ramachandran. His inherent ability to simplify the most complex of topics is just as impressive as his knowledge and grasp of the human mind. A speaker at TED events, he’s one of the most brilliant neurologists and neuroscientists around today. Richard Dawkins, [...]

Drazen Prelec Talks Neuroeconomics at MIT

Share A pioneer in a “dangerously hot research area,” Drazen Prelec peers into the human brain while it makes decisions. In his corner of the new field of neuroeconomics, Prelec uses a functional magnetic resonance imaging (fMRI) machine to scan minds pondering the pros and cons of purchasing and selling products like Godiva chocolate and [...]

How Neuromarketing Saved My Masculinity

Share The purpose of this post is two-fold: To further our discussion on the physiology and functioning of the brain, so as to help you better understand how it works, such that your marketing efforts might be enhanced. To revoke an apology I made 15 yrs ago to an ex-girlfriend Picture it: 15 yrs back, [...]

How Attentive Are You?

Test how attentive you are. The mind is constantly absorbing and processing information, some research suggests millions of external stimulai per second. Watch as you quite likely might tend to shift your focus to single elements how much your conscious mind might miss.