Dr. Rapaille is one of the early practicioners of neuro-marketing. He works with an overwhelming percentage of fortune 100 companies, adapting his approach of marketing to the Reptilian Brain by understanding a product’s context within a given culture.
Thursday, February 25, 2010
Share This post is being reprinted from my original post over at the 3Brain Marketing Facebook Group (on 02/09/10) regarding Google’s Super Bowl ad and how fine a Neuromarketingexample it was. UPDATE: See the EEG (Electroencephalography) Results (below) of Tests Conducted by Sands Reasearch During the 2010 Superbowl, Confirming our Hypothesis. For the non-football fans (i’m [...]
Thursday, February 18, 2010
For its cream of potato soup, Campbell’s moved its distinctive white-on-red logo from the top of the package to the bottom so as not to distract attention from the soup itself, which was moved to the center of the package and put in a less formal bowl.
Tuesday, February 16, 2010
When Jonah Lehrer was in town to talk about his latest book, “How We Decide”, Calacademy snagged the opportunity to interview him for “Science in Action”.
He took the Visualization Studio through a tour of the brain as we make decisions whether in the cereal aisle or piloting a plane. Then the artists went to work, creating the brain visuals.
Tuesday, February 16, 2010
Our entire 3Brain Marketing approach is rooted in a now, research proven model of how the brain is structured and why certain human behavior traits exist. The model is that of the “Triune Brain” and the neuroscientist who proposed it is Paul MacLean.
Wednesday, February 10, 2010
Share gecko. A caveman. A talking duck. A Gordita Loving Chihuaua – what’d they all have in common? Well apart from the obvious of course, that we want em all as pets.. but it’s that they’ve all made people ask, what the f#%k is wrong with these people, i have no idea what they’re trying [...]
Saturday, February 6, 2010
Share Odds are you’re pretty bad at remembering names. Sometimes it’s embarrassing. The fact is, if you’re in Marketing, if you provide a service of some kind or simply want to improve your people skills – it is essential that you remember your customer’s names. Here’s the problem. You’ve been trying to remember a ‘name’ [...]
Saturday, February 6, 2010
Share Where is your logo on your website? Research has proven that web viewers engages a website in a ‘Z” pattern. Each one of you, regardless of age or race ALWAYS goes to the upper left on a new site to see ‘WHO’ the company is – if there’s no identifier there, you’re quite likely [...]
Saturday, February 27, 2010
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