3BrainMarketing

St. Patrick’s Day #Fail. TV Advertising. Erectile Dysfunction & Your Brain on Drugs.

For some, it’s Christmas, for others it’s Halloween, July 4th, Thanksgiving; where I’m from in Trinidad it’s Carnival; hell I know this one dude, Arbor Day is his thing! But for me? Well for me March 17th just can’t come soon enough. Yep, my day is St. Patrick’s Day! I’m not Irish but I bleed [...]

How your great Neanderthal grand uncle is responsible for you losing the job because you were a pussy

You read everything you could find about the company, you scrutinized its website like you were that Indian lab technician guy on CSI, you looked up the interviewer on linkedin and even researched ‘power colors’ in selecting the right suit. You did your research.

Why Snow White Had 7 Dwarves & Not 8

No it’s not because #8 was named ‘Suicidey‘ and lived up to his name; nor is it because of the other obvious assumption – that due to a genetic mutation he grew to be normal size and so was thenceforth banished from the compound. It was of course, because Snow White couldn’t remember his name. [...]

The Day Neuroscience Sold Me Panties

It was a day like any other. The early part spent catching up on news, my twitter feed, and a few neuroscience blogs. Following a link, I landed on Neurotopia. Intrigued, I read on.

That’s when it happened. My attention was hijacked. It called out to me…

The Dangers of Kung-Fu and the Images that Create our reality

“Your words mean nothing to me!!!” she screamed, throwing the glass in her one hand while forcefully pulling away the other from my grasp. She didn’t care that her drink spilled all over her paper… the paper she spent the last three hours laboring over. The paper she was so very proud of.

Neuromarketing Lessons from 8 Jackass-es

In preparation for the movie Jackass 3D I spent 4 hours last weekend in training by practice watching Jackass 1 & 2. I may have over-trained as my abs still ache from successive sets of belly laughs. It actually hurts way more than it did the last time I over-trained, back in 2004 when I [...]

money can’t buy happiness but it can buy pink princess pretty ponies

Brand loyalty is created in the subconscious brain. Emotional attachments and associations you create between your product and your consumer will drive product sales and brand loyalty.

Branding Lessons 101 – via Twitter!

I’ve read many a good review of Twitter’s new interface but I want to fawn instead over its launch video. The ‘New Bird’ ad immediately reminded me of Google’s ‘Parisian Love’ Superbowl entry (see related review/man-crush here) – in fact, the storyline wasn’t even too far a departure from Google…

Cognitive Fluency, Pop-Tarts & Marketing

Have you been grocery shopping, tried to buy high fiber, low sugar cereal only to get frustrated because there are so many options? So frustrated you buy pop-tarts instead – have it for breakfast, then feel guilty because you went off of your diet. You turn to food to treat your guilt. You have ice [...]

Do You Understand the Words that Are Coming Out of My Mind?

The mind thinks not in terms of language and words but pictures, feelings and metaphors. Decisions are born from the struggle between the conscious and unconscious minds with the unconscious often winning this battle. If you frequent this blog, you might note previous pieces on the role of cultural perceptions, consumer emotions, memories and the [...]

Neuromarketing Lessons from a Rodent

…In any event, we have (along with many others in recent years) been proclaiming the virtues of Neuromarketing and the need to better understand the unconscious and emotional factors that influence your customers.

Emotion + Cognition = Impact!

Open up today’s edition of your newspaper, there’s no shortage of “bad” advertising. BAD in the sense that the advertiser is quite likely not getting the best return on his investment. BAD because the advertiser/advertising agency spent a lot of time trying to make his offer SOUND good…