Thu, Jan 17, 2013
Specific behavior can be traced to habits hardwired into the brain. Marketers are studying consumer behavior to understand habits & target the needs of the customer. The same neural processes that underly your addiction to your iphone are important to successful marketing & good sex.
Sat, Aug 4, 2012
Because it’s a fucking chicken! It does not have a prefrontal cortex. It is not able to rationalize its decisions. There is no logical constructs in any of its thinking! Now were there to be an oncoming vehicle the chicken’s amygdala might have prevented it from being hit.
Sat, May 5, 2012
For some, it’s Christmas, for others it’s Halloween, July 4th, Thanksgiving; where I’m from in Trinidad it’s Carnival; hell I know this one dude, Arbor Day is his thing! But for me? Well for me March 17th just can’t come soon enough. Yep, my day is St. Patrick’s Day! I’m not Irish but I bleed [...]
Fri, Jun 10, 2011
You read everything you could find about the company, you scrutinized its website like you were that Indian lab technician guy on CSI, you looked up the interviewer on linkedin and even researched ‘power colors’ in selecting the right suit. You did your research.
Thu, Mar 31, 2011
No it’s not because #8 was named ‘Suicidey‘ and lived up to his name; nor is it because of the other obvious assumption – that due to a genetic mutation he grew to be normal size and so was thenceforth banished from the compound. It was of course, because Snow White couldn’t remember his name. [...]
Wed, Jan 19, 2011
It was a day like any other. The early part spent catching up on news, my twitter feed, and a few neuroscience blogs. Following a link, I landed on Neurotopia. Intrigued, I read on.
That’s when it happened. My attention was hijacked. It called out to me…
Mon, Nov 22, 2010
“Your words mean nothing to me!!!” she screamed, throwing the glass in her one hand while forcefully pulling away the other from my grasp. She didn’t care that her drink spilled all over her paper… the paper she spent the last three hours laboring over. The paper she was so very proud of.
Fri, Oct 29, 2010
In preparation for the movie Jackass 3D I spent 4 hours last weekend in training by practice watching Jackass 1 & 2. I may have over-trained as my abs still ache from successive sets of belly laughs. It actually hurts way more than it did the last time I over-trained, back in 2004 when I [...]
Fri, Oct 1, 2010
Brand loyalty is created in the subconscious brain. Emotional attachments and associations you create between your product and your consumer will drive product sales and brand loyalty.
Thu, Sep 16, 2010
I’ve read many a good review of Twitter’s new interface but I want to fawn instead over its launch video. The ‘New Bird’ ad immediately reminded me of Google’s ‘Parisian Love’ Superbowl entry (see related review/man-crush here) – in fact, the storyline wasn’t even too far a departure from Google…
Thu, Sep 9, 2010
Have you been grocery shopping, tried to buy high fiber, low sugar cereal only to get frustrated because there are so many options? So frustrated you buy pop-tarts instead – have it for breakfast, then feel guilty because you went off of your diet. You turn to food to treat your guilt. You have ice [...]
Wed, Aug 25, 2010
The mind thinks not in terms of language and words but pictures, feelings and metaphors. Decisions are born from the struggle between the conscious and unconscious minds with the unconscious often winning this battle. If you frequent this blog, you might note previous pieces on the role of cultural perceptions, consumer emotions, memories and the [...]